We are Alphapanda – a marketing agency for the film industry.
Since 2011, we have developed an expertise in all areas of film marketing and social media for a variety of films and projects, from Hollywood blockbusters to indie documentaries, from festival darlings to film-related organisations. Our team represents eight nationalities and can work in eight languages, covering a wide range of skills: strategy, campaign management, art direction, copywriting, community management, research, design, video editing, ads management and quantitative analysis. We are a bunch of cinephiles, we value human contact and, above all, we love fighting for films made by passionate people.
We work with producers, distributors, sales agents, VOD platforms, funding bodies, promotion agencies and other organisations, adapting our expertise to any stage of the lifecycle of a film. We have worked on over 100 films over the years, helping us identify the needs of filmmakers as well as understand the specificities of the international film market and of audiences across borders. Creating a strategy and pitch deck for a film in development; implementing a festival launch campaign; designing a digital asset package; promoting a film for its theatrical release or a series for its launch; marketing an entire catalogue on social media… discover our full range of service packages or don’t hesitate to get in touch.
Featured Projects
Services
We provide
Film Marketing Social Media Campaigns Marketing Strategies Pitch Decks Artwork Design Marketing Materials Pressbooks Digital Asset Packages Community Management Ads Management Film Marketing Social Media Campaigns Marketing Strategies Pitch Decks
for
Feature Films Documentaries Animated Films Series Movie Projects Production Companies Sales Agents Distributors Streamers Exhibitors Film Festivals Film Funds Awards Ceremonies
Strategy
On the basis of a script, a rough cut or a finished film, we research, brainstorm, balance all elements carefully to suggest a positioning, target audiences, benchmarks, promotional activities, or even a new title. Additionally to marketing strategies, we can also create a pitch deck for your project.
Marketing Materials
We can oversee the creation of all key marketing materials for a film. Artwork, trailer, press kit, we can deliverall promotional assets, either with our in-house team or by working with trusted partners. We will always suggest the most adapted solution for your film.
Festival Launch
We have developed a dedicated package aimed at creating an industry buzz and promoting the film to buyers, programmers and other key industry players. For key festivals, we can guarantee a presence of our team members on the spot. We can also take advantage to create interviews or other assets for the theatrical release of the film.
Digital Asset Package
In order to encourage the digital promotion of your film and ensure that the film is given the best possible online presence, we can create a social media package, which will be used for the digital promotion of the project at every stage of the film’s lifecycle.
Release Campaign
Whether theatrical or digital, the release of your film or series is a very special moment and social media allows you to reach and engage very precise target groups. For your blockbuster or your niche arthouse films, we create a full social media campaign.
Long-term or ongoing campaign
The power of social media unleashes on the long-term, when community building happens over year and users feel part of a community. We use our experience to plan your social media presence on Facebook, Instagram, TikTok, Twitter, LinkedIn or YouTube and we manage and grow the community to achieve long-term goals.
Training and speaking
We participate in workshops, talks, round tables and other training initiatives to share our knowledge and spread our expertise in Europe and outside. Whether it’s for just a talk or to plan an entire workshop, don’t hesitate to get in touch and start a conversation with us.
Awards
We have established a solid partnership with three festivals and markets we love to award ground breaking film projects. We are particularly proud of these awards that have given us access to fantastic teams of filmmakers and projects we have fallen in love with.
