The Quiet Girl

Festival launch, digital asset package, release campaign, awards campaign

Client: Rosa Bosch, Inscéal, Curzon, Breakout Pictures, Super – NEON, Madman Entertainment, Selmer Media, Cinéart Nederland

Territory: International, UK, IE, US, AU, NO/SE/DK, NL

Year: 2022-2023

In rural Ireland, a quiet, neglected girl is sent away from her dysfunctional family to live with relatives for the summer where she blossoms and learns what it is to be loved.

Berlinale campaign

The campaign for THE QUIET GIRL started when Rosa Bosch and production company Inscéal hired us to put together a social media campaign for the film at Berlinale Generation.

In order to highlight the high production value of the film and the classic form of storytelling, we gave the campaign the look and feel of an award-winning film, with a white serif font, classical music and a very emotional scene selection.

We also decided to highlight the Irish language as one of the main unique selling points (USP), underlining that it was the first Irish-language feature film ever to be selected at Berlinale.

The campaign gave great visibility to the film amongst industry professionals, giving an international dimension to the buzz that happened in Ireland.

After the film was crowned with two awards at the Berlinale, our campaign was extended to cover the selection of the film in Dublin and Glasgow and to promote the numerous awards won at the IFTAs.

Shinji Manlangit

Project Manager

A2_TheQuietGirl_Screenings_Berlinale.mp4

B1_TheQuietGirl_PressQuote_Berlinale.mp4

B2_TheQuietGirl_BerlinaleAward.mp4

C1_TheQuietGirl_Glasgow.mp4

C2_TheQuietGirl_DIFF.mp4

Digital asset package

After our Berlinale campaign, we were contacted by Curzon in the UK and Break Out Pictures in Ireland to create a digital asset package for the film. With approximately 30 assets, both still visuals and videos, the package included materials for Instagram, Facebook and YouTube.

The main promotional angles were the positive reviews, the numerous awards won by the film, as well as the strong characters in the film. We also updated the font and the formats to refresh the look and adapt it for a theatrical release campaign.

The package was delivered to both distributors that used it for their national campaigns. The film became a box office phenomenon in Ireland and also exceeded all expectations in the UK. The package was also acquired for the Australian, Scandinavian and Dutch release of the film.

C1_TheQuietGirl_PressQuote_Package.mp4

A1_TheQuietGirl_CharacterPortrait_Package.mp4

A2_TheQuietGirl_CharacterPortrait_Package.mp4

A3_TheQuietGirl_CharacterPortrait_Package.mp4

B1_TheQuietGirl_Countdown_Package.mp4

B2_TheQuietGirl_Countdown2_Package.mp4

B3_TheQuietGirl_NowInCinemas_Package.mp4

C2_TheQuietGirl_PressQuotes_Package.mp4

D1_TheQuietGirl_Teaser_Package.mp4

D2_TheQuietGirl_Teaser_Package.mp4

US & Oscars

The final step of our campaign took place in the USA. NEON’s sister company Super contacted first to put together an award campaign for the film after it got shortlisted in the category Best International Feature Film.

Once again, we decided to refresh the look and feel of the campaign with a new font and we adopted the 4:5 format for both videos and still assets. We also created an entirely new set of visuals, including striking panoramas and a new press quote template with a recognisable vintage look.

The joint team effort paid off and the film received an Oscar nomination, giving a whole new dimension to our US campaign. For the theatrical release of the film, we put together a full range of activities that included the creation of assets, ads management and community management.

The team of Super – NEON told us that the results of the campaign in terms of reach and engagement were above expectations. The film didn’t win an Oscar but will certainly remain as one of the most successful and exciting campaigns in the history of Alphapanda!