Festival launch
Client: Federation Entertainment, Wendy Production, Territory: International, Year: 2023
In his own words, British rock star Pete Doherty candidly reveals his struggles with addiction as he fights to overcome his demons through footage that captures his downward spiral over a period of ten years.
Katia de Vidas’ documentary PETER DOHERTY: STRANGER IN MY OWN SKIN won the Alphapapnda Audience Engagement Awards at the Les Arcs Industry Village.
For its world premiere at the Zurich Film Festival, we prepared a full social media campaign targeted both for industry professionals and potential audience members.
The campaign included the presence of two team members in Zurich to cover the presence of the film team there together with the protagonist, as well as to create original social media interviews.
The campaign was conducted from the social media channels of the sales agent, The Festival Agency.
Charlotte Voillequin
Project Manager
The strategy
The look and feel of the campaign was developed from the start with the aim of positioning the film as a documentary that needs to be seen on a big screen.
With the quantity of footage on Peter Doherty available online, it was essential to make the documentary appear cinematic. In terms of content, the videos and visuals we created were obviously focused on Peter Doherty himself, highlighting the very intimate scenes that are present in the film revealing the man behind the artist.
The same approach is what guided us in defining interview questions and in editing the interviews with Katia and Peter.
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The highlights
The top highlight was probably just the fun of spending time with Peter and Katia, who both proved to be fully available for social media content and very open to our ideas.
Some of the videos of the campaign were posted as collaborations between the film page and Peter’s official channels, giving the posts great reach and engagement.
Our top post managed to get more than 11 thousand likes, something very uncommon for content published a sales agency’s Instagram channel!
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