Social Media Management
Client: CED Berlin-Brandenburg, CED Hamburg, CED Munich, CED NRW, Territory: Germany, Year: Since 2021
MEDIA is the funding for the audiovisual industry in Europe under the umbrella of the European Union’s Creative Europe program.
We started working for the four German Creative Europe MEDIA Desks in 2021, taking over their social media management that was handled internally until then.
We immediately introduced significant changes, deciding to dedicate one platform to industry professionals (first Facebook, then LinkedIn) and the other platform, Instagram, to fans of European films in Germany.
We also created a template to give a coherent look & feel to all posts and make the brand more recognisable in a busy timeline.
We also defined rules and objectives in terms of number of updates, typology of posts and tagging policy.
Charlotte Voillequin
Project Manager
The Strategy
Today the template of the Instagram channel consists of frames in four pastel colours as well as text-based visuals for the different post types: film tips, streaming tips, contests and reels. The result is a discreet and elegant look that keeps the focus on the film stills while maintaining a high level of brand recognition.
For B2B communication on LinkedIn, we have established clear rules that define when and how MEDIA-supported festivals, markets, training programmes and other initiatives are promoted or mentioned.
For events organised directly or indirectly by the desks themselves, the posts give opportunities to highlight speakers and partners through an active tagging policy.
The highlights
Our Instagram reels are definitely the top highlight of the work we do on that platform. Seasonal or topical, they underline the diversity of European cinema, translating in a visual and emotional way the importance of the EU support to film across the continent. We even decided to create one for World Cat Day!
When it comes to professionals, our targeted LinkedIn events have proven successful and effective. Overall, the organic reach and engagement on the platform has convinced us that the switch from Facebook that happened a few years ago was a real game changer and the right thing to do.
MEDIA_World Cat Day v2_0208.mp4
Reel_Womens Day LOGO+FREE MUSIC v2.mp4
Reel_Pride Month Reel_v1.mp4
Reel_Autumn 24_Open Music.mp4